Direct mail is one of them. As someone who leads a platform for direct mail automation, I have seen how it can be a measurable part of the modern marketing mix. Here's how business leaders can use ...

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to ...

President Trump ordered all federal payments, including Social Security, to go digital by September 30 to fight fraud and ...

Also, if bandwidth or timing is a concern for marketing and sales teams, some direct mail solutions can append addresses. 4. Make virtual messaging stand out When addresses aren't readily available, ...

P.E.I. consumers may soon be able to order their favourite Canadian craft beer or whiskey through the mail, so long as it is ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Our sense of smell can trigger powerful emotions, such as memories, or creativity. In direct mail, scent plays a big role in creating - or enhancing - customer experience when a consumer receives ...

In a direct mail package, maps have been a pretty common element for many years. They should always make it as easy as possible for a prospect to find you and do business with you. But their ...

Submitting your return is not the same as the IRS accepting your return. Once it is accepted — you will know it has if you ...

The Inland Revenue Board (IRB) is expanding the use of its e-Janji Temu system to officers handling taxpayer cases, to ensure ...