GUEST OPINION: Electronic Direct Mailings (EDMs/eDMs) are the most popular iTWire lead generation tool. While other marketing tools are a key contributor, the EDM does the heavy lifting for many ...

Junction 8 launched a Chinese New Year campaign from 11 January to 17 February 2019 that was distributed through electronic direct mail, direct mailers, in-mall advertisements and digital media.

Direct mail is especially crucial for Romney ... But Phillips also said mailings must be coupled with telephone banks, e-mail, broadcast ads and other approaches to break through the media ...