Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Delroy Muschette, an AI consultant and Fractional CMO, has announced a new range of strategic marketing services aimed at ...

In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing ...

In today’s digital landscape, travel agencies must adopt effective marketing strategies to stand out in an increasingly competitive market. With global travel market value expected to exceed $800 ...

There’s a strong correlation between effective omnichannel strategies and increased sales. 5. Define effectiveness: Marketing effectiveness has become a culture in B2C marketing and our ability ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Creating awareness about social media and managing the expectations of your company leadership should be on your priority list, certainly, but you also need to make sure that the goals of your ...