GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...

Doesn't offer gap insurance. Limited network of local agents. Below average customer satisfaction for auto insurance claims in a recent J.D. Power study. GEICO earned 4.5 stars out of 5 for ...

Michelle Moscone: GEICO is one of the most prolific storytellers in advertising and has constantly created some of the most well-known and respected brand characters of any company. One of the ...

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with ...

“Legend of the Lizard” includes a comical level of detail, tracking the Gecko from his early school years to his enshrinement as an icon after landing as the Geico representative in 1999. The Gecko’s ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...