If you yearn for the nostalgia of '90s flavored soda and automatically think of Dr Pepper, you shouldn't expect to see these ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

NEW YORK — Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple rolled out Monday with a macho ad campaign that proclaims “It ...

Sure enough, the first television spot for Dr Pepper Ten -- Dr Pepper Snapple Group’s (DPS) new 10-calorie line of soda for men who “prefer the full-flavor experience of regular Dr Pepper but ...

Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's not ...

Dr. Pepper Ten's manly new marketing campaign may be clever or a disaster -- depending on the who's talking -- but its "for men only" message seems to violate the new rules of shopper marketing.

NEW YORK -- When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero. Starting next month, the country's No. 3 soft drink company plans to roll out 10-calorie versions of ...

The data speaks for itself,” he says. Whatever that data may have suggested, last year Dr Pepper Ten made its (controversial) debut with a marketing and social media campaign. Though the company ...

Dr Pepper Snapple is the perpetual third behind The Coca-Cola Company and PepsiCo in the U.S. carbonated soft drinks market, which has been shrinking for 10 consecutive years now, however CSDs ...

I noticed "Dr Pepper TEN" while I was in Target. 12-packs were on sale for $3, so I picked one up to give it a try. Judging by the can's labeling ("10 BOLD TASTING CALORIES, SAME 23 AUTHENTIC ...