The 80-foot neon sign featuring three stages of a diving lady at the Starlite Motel, 2710 E. Main St., also informally known as the Diving Lady Motel, came crashing down about 2 p.m. Oct. 5 during ...

Two down, and one more to go before all three diving lady portions of Mesa’s iconic neon sign are restored and prepared to make a splash. The top portion of the 78-foot tall sign that fronted ...

The collection also includes a replica of the Starlite Motel’s iconic Diving Lady, the only animated neon sign left in the Valley. The Neon Garden is a collaboration between the city and the ...

But the “diving lady” craze eventually drowned out as neon signs were left to wither by the roadside and the consolidating motel industry touted other amenities like HBO and air conditioning.

After more than two years and $120,000, the restoration was complete, and the Diving Lady was back to beckoning motel customers. In a town awash with neon, she's certainly the queen bee. 2710 E ...

Since saving the "Diving Lady" sign at Starlite Motel in ... We know people will come just to see these neon signs. We owe a truly a great debt of gratitude to the city. I'm always not a real ...

The display includes a replica of the Starlite Motel’s famed Diving Lady, the Valley’s last remaining animated neon sign. The other five signs were kept alive after standing outside defunct ...

"The Diving Girl," a restored neon sign and downtown landmark, will be unveild at the Piccarreta Davis Law Office, 145 South Sixth Avenue. The "robe" will be removed to reveal the repainted figure ...