Albertsons is launching new in-store digital ad displays to boost shopper engagement and brand visibility in high-traffic ...

Albertsons Media Collective launched its digital display network during the Cannes Lions International Festival of Creativity ...

That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this ...

Unlike traditional out-of-home (OOH) advertising, generally consisting of static images, DOOH utilises digital technology to display dynamic content that can be updated in real-time, enabling ...

Albertsons Media Collective, the retail media business of Albertsons Cos., is launching an in-store digital display network pilot through a partnership with STRATACACHE, Inc., a global supplier of ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

How digital displays changed the way brands approach outdoor advertising campaigns? The transition from static billboards to truly dynamic digital displays has reshaped outdoor advertising brand ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture ...

programmatic advertising (which currently comprises over 90% of U.S. digital display advertising) has greatly contributed to the current digital environment, now ripe with opportunities for ad fraud.

In today's online landscape, digital advertising is a core part of any effective marketing campaign. Our in-house team works closely with Boston College's schools and degree programs to create ...

A 26ft (8m) advertising display described as "harmful to the townscape" has been blocked by a council. The digital billboard would have been located above one of the entrances to Victoria Gate ...