The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Discovery recently kicked their linear TV divisions out of the ball, Disney’s channels aren’t turning into pumpkins just yet.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

The company is continuing a big week in advertising partnerships by striking a new agreement with the House of Mouse.

Disney (DIS) has reportedly formed a partnership with e-commerce giant and cloud services titan Amazon (AMZN) to enhance ad ...

The CEO also said that Disney+ will "probably" emulate Netflix and stop reporting subscriber numbers at some point, he noted ...

It's important to note that only Disney Plus and Hulu are ad-free with this higher tier. ESPN Plus will always have advertisements due to the nature of live TV. Alternatively, you can save by ...

"These spinoff companies won't have the assets from a streaming perspective that we will have. I think that gives us an ...

The deal between Amazon DSP and Disney will allow brands to get insights from "both companies" for improved targeting and business outcomes.