FLORENCE, Ala. (WAFF) - The City of Florence has a brand new logo and slogan. In a Facebook video, the city unveiled both the logo and slogan to the public. In August 2021, the Mayor and Council set ...

FLORENCE, Ala. (WHNT) — A lawyer in Florence is hosting a contest for local artists to design logos for the city. Justin Michael is an attorney at Michael Law Firm in Florence.

Beverage sleeves with the city of Florence’s new logo sit out for guests to take home following a reveal at the Shoals Community Theatre, Tuesday, Jan. 25, 2022, in Florence, Ala.

FLORENCE, Ala. (WAFF) - When the new logo debuted on social media, it sparked a lot of reactions, not all of them are positive. People have turned the logo into memes, and they’re asking questions ...

Florence's New Logo: Crowdsourced Design That's Bad for Design. The Italian city held an open contest to rebrand itself—with mediocre results. By Steven Heller. Florence. March 20, 2014.

The Florence City Council voted 3-3 on a proposal to cancel all contracts with the firm that came up with its controversial new logo. A tie means no action on that idea tonight. More on WAAY 31 ...

Florence, Alabama’s new logo: 5,500 people sign petition calling for change. Published: Jan. 27, 2022, 6:24 a.m. A petition calls on the City of Florence to get rid of the new "F" logo in favor ...

Some residents think a northern Alabama city's new logo might be sending the wrong message. Florence's new logo uses the first three letters of its name — a capital F followed by an L and an O ...

Immediately after the city of Florence, Alabama, unveiled their new logo, some citizens asked for it to be changed back. The new logo uses the "L" and "O" in Florence to form an exclamation point ...