In direct marketing, companies deliver their messaging and sales pitches by social media, email, mail, phone/SMS, and door-to-door visits. Although the number of communications sent can be massive ...

Can direct marketing be used to sell products? In many situations, yes. You may not have a sales force or a retail network, so customers can only buy directly from you. If you want to sell to ...

In addition to direct-to-student marketing efforts, publishers are also exploring direct-to-student sales through online outlets such as CengageBrain. But as publishers, the companies have to be ...

Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Last month, the Direct Sales Association asked me to keynote on the topic of marketing and sales in the digital age for their annual ...

Direct sales and sales promotions are two major components of the promotional element of marketing. The marketing mix outlines four critical strategic marketing elements -- product, place ...

Whether it’s leveraging AI, value-based selling, or refining digital marketing, the top thought leaders of 2025 are ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Russell M. Kern is president of Kern Direct Marketing (www.kerndirect.com), an agency ...

Invest in online retail stocks to capitalize on robust e-commerce growth. Consider Etsy and Shopify for unique market positions with high growth potential. Focus on companies expanding their ...

Direct mail is a traditional and still effective direct marketing method. It includes the use of physical marketing materials such as sales letters, coupons, postcards, flyers, catalogs ...