In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

Embarking on a digital marketing journey can be daunting for new entrepreneurs. By focusing on building a strong brand, ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Citations: Durango-Cohen, Elizabeth J., P. Durango-Cohen. 2015. Optimizing Direct-marketing Strategies for Public Service Broadcasting Institution: An Adaptive Control Application.

Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike. To successfully ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email ...