Abu Dhabi & London: 9Yards Communications, a leading fully integrated marketing and communications agency headquartered in ...

Joe Kyriakoza, VP & GM of Automotive Marketing Services for S&P Global Mobility, shares how data-driven strategies can ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

India's specialised media landscape is being transformed as brands create newsrooms, hire journalists, and produce ...

Video gaming is another arena in which parasocial relationships thrive, particularly in the realm of Gacha games. Gacha is a ...

Looking to improve your existing marketing strategies by integrating SMS? Combining  immediacy with high engagement rates, ...

An estimated Rs.3600 crore is spent by brands on marketing and advertising in the Mahakumbh 2025. Mahakumbh is the new place ...

To ensure your cybersecurity strategy remains robust enough to protect your organization, you must regularly review your policies.

Financial writer bullish on Ibotta's pivot to third-party partnerships, highlighting revenue potential and growth with ...

Jessica Jensen has been appointed as the new Chief Marketing Officer at LinkedIn, bringing her extensive expertise to the ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...