In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email ...

Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

Unlock the power of direct marketing with our guide. Learn proven strategies, targeting techniques, and actionable steps to boost your ROI. Let's kick things off by defining what direct marketing is.

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Joe Kyriakoza, VP & GM of Automotive Marketing Services for S&P Global Mobility, shares how data-driven strategies can ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

Looking to improve your existing marketing strategies by integrating SMS? Combining  immediacy with high engagement rates, ...

DentalMarketing.com, a leader in dental marketing solutions, has launched a new website, offering dentists a streamlined platform to explore AI-powered marketing strategies designed to increase ...

Assessing the whole set of mobile marketing strategies presented in this article, it should be noted that push notifications are the best example of what mobile can deliver for your brand. It’s a ...