According to the 2009 Channel Preference Study by ExactTarget, direct mail influences 76% of Internet users to buy a product or service online. Better still, direct mail remains the one medium that ...

The advertising world is undergoing significant shifts, with South India emerging as a crucial regional market demanding ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

These strategies for marketing, client acquisition and retention can help financial professionals elevate their business and ...

The conventional wisdom about 2025 marketing trends follows a predictable pattern: identify an emerging technology, ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Kaji Nemu, a fragrant and juicy lemon native to Assam, India, features a unique aroma and thin rind. This prized citrus is ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...

Rather than casting a wide net, these brands leverage highly curated U.S. retailers to establish credibility, gain trial, and ...