Citations: Durango-Cohen, Elizabeth J., P. Durango-Cohen. 2015. Optimizing Direct-marketing Strategies for Public Service Broadcasting Institution: An Adaptive Control Application.
Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...
Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...
Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...
In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email ...