Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

But those who win in direct marketing today aren’t just the most creative or best funded—they’re the ones who understand how to test smarter. Much of the hesitation around direct marketing ...

The live-action adaptation of the 2010 animated film is firing on all cylinders, while Celine Song's specialty romantic drama ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Everything we know about James Gunn's new DC movie "Superman," which stars David Corenswet, Rachel Brosnahan, and Nicholas ...

Forbes 30 Under 30 alum Kimberley Ho walked away from her Wall Street career to launch Evereden for Generation Alpha. Today, ...

Upon its release, Madame Web was near-unanimously slammed by critics, and was also a bomb at the box office. Asked about the project during a new interview with the LA Times, Dakota quipped ...

Hollywood films in India are witnessing a shift, as mid-sized releases like 'Ballerina,' 'Materialists,' and 'How to Train ...

Frank Tanki will be chief marketing officer for entertainment and ... sports, digital and direct-to-consumer. For the past 12 years, he’s been with NBCU working on NBC Sports and Sports Next.

"How to Train Your Dragon" flew to the top of box office charts, earning a stronger-than-expected $83 million in its first weekend of release. Enthusiasm from family audiences and nostalgia toward ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.