The oft-imitated Johnson box involves three to five sentences ... Bill Jayme, “the father of direct marketing” didn’t think he invented the technique and hated having his name attached ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

In an age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received an immense box measuring 30” x 10 ...