This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

With a direct tax, you pay the tax to the entity that imposed it. Examples include income tax, real property tax, personal property tax, and taxes on assets, all of which are paid by an individual ...

Businesses frequently study their customers' profiles and behaviors to finetune their marketing approaches and tailor their inventory to attract more customers. Customers are often grouped ...

Geomarketing and VDP maps can transform your ordinary direct mail into a high-performance marketing channel.

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

Arna Marketing Group, a leader in cutting-edge print communications and technology platform, has announced the acquisition of Federal Direct, a prominent provider of print marketing and solutions.