In the United States, the Direct Marketing Association (DMA) maintains a Do Not Mail list that businesses should consult before sending direct mail campaigns. Depending on the nature of your mail ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail pieces typically cost less than a TV ad yet are more effective because they speak directly to the consumer. For example, if you send out an email marketing campaign that typically costs $2 ...

Discover how video commerce drives engagement and conversions in eCommerce. Learn key benefits and explore winning strategies ...

Healthcare’s digital transformation promises convenience but risks distancing patients. Jay Crowson of Acxiom Health says the ...

Since COVID, more producers are learning how direct marketing of beef can help their farm’s bottom line. Grace Link from Bosben Road Beef Company near Deerfield, Wisconsin is a producer who started ...

But with several key platforms and agencies to choose from, plus an ever-evolving marketing landscape, it may be difficult to know where to start. But starting out with some strategic planning can ...

Why market to millions of unique customers when you can instead work with a select group of thousands who can resell your ...

Following the rise in Employer National Insurance contributions, marketing recruitment intention has swung into negative territory.

Q1 2025 Earnings Call Transcript April 24, 2025 Scott Cartwright: Good morning, and welcome to Whirlpool Corporation’s first ...