Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to ...

Expert panel urges inclusion of tenant farmers and diverse agri-activities under the Modified Interest Subvention Scheme ...

Nat Ives covers marketing as editor of CMO Today at The Wall Street Journal and writes the daily CMO Today newsletter.

Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first introduced them. Kennedy's genius lies in his ability to craft marketing strategies that ...

Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...