When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build ...

In direct mail, lists are often rented from a list source for one-time use. When multiple lists are rented, a technique known as merge/purge is used to eliminate duplications.

For Direct Mail, quantification is based on 90% of the total quantity mailed. The standard 3-drop-over-6-week or 3-drop-over-9-week campaign is considered multi-drop.

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones. IE 11 is not supported. For an optimal experience visit our site on another browser.

LIST SELLERS AND SERVICERS. Direct mail is an industry of $52.2 billion in sales, it is populated by a large number of list sellers. The base of the pyramid is represented by list owners who may ...

There are 11 million golfers in Japan-fully half the U.S. number-a fact David Austad, president of the largest direct marketer of golf equipment in the U.S., found too tempting to ignore in the lat… ...

Traditional direct response mailing lists are sent via postal mail, but more and more of these lists are being used as electronic emai. Chron Logo Hearst Newspapers Logo. Skip to main content.

1. Creates sensory engagement. Unlike the fleeting nature of digital ads, direct mail commands attention through its very physical nature. When a piece of mail is being held, something amazing ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts ...

A well-executed direct mail campaign can help you reach a targeted audience, generate leads and close deals. With so many real estate direct mail services on the market, it c.