Industry experts still point to e‑mail as one of the most precise and effective ways to reach a target audience. Not only does it allow for clean segmentation and real-time personalization, but it ...

But those who win in direct marketing today aren’t just the most creative or best funded—they’re the ones who understand how to test smarter. Much of the hesitation around direct marketing ...

Marketreach said the campaign promotes mail’s proven value to businesses, providing CMOs and the wider marketing community with “compelling evidence” for why direct mail is a powerful part of the ...