A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how.

Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the industry and campaign goals (although agencies have been known to "push the envelope" and ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email ...

This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel, offering unique benefits amidst the complexities of modern advertising.