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Campaign Middle East on MSN6 天
MENA digital adspend hits $6.95bn in 2024
The IAB MENA report highlights a 19.8 per cent year-on-year growth in regional digital adspend for the year 2024.
While the bulk of retail media thus far has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings, etc. on a retailer’s own digital channels — the ...
In the rapid age of digitization, businesses are constantly trying to find innovative ways to engage customers. Of many modern strategies, digital signage is distinctive, providing a dynamic and ...
The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for ...
The conversation about 7-Eleven’s retail media network took place in April at CSP’s Retail Media Network Forum in Dallas. Nayyar and Mijares discuss the convenience-store chain's ad channels, retail ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
As announced on June 16, 2025, Albertsons Media Collective, Albertsons Companies, Inc.’s (NYSE:ACI) retail media arm, ...
ZetaDisplay has entered into a strategic agreement with Coop Norway to roll out a next-generation Retail Media solution across the retail store’s footprint in the region. This milestone partnership ...
While “encouraged” by the Senate’s revised approach to SNAP reform, the National Grocers Association said in a statement on ...
Florida has no shortage of manufactured experiences with admission tickets and souvenir shops, but this quirky museum delivers something far more authentic: genuine connection to our collective past ...
“The ACCC remains concerned about the potential for self-preferencing of a marketplace’s own products in ranking, search, or ...