Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Klaviyo is a marketing automation platform built for ecommerce, enabling brands to send behavior-based emails and SMS through ...

However, businesses have imperfect information, so marketing ROI should be considered alongside other marketing goals and assumptions about what is measurable. For example, a Google Search Ads ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three ...

AI Agents: Your New Digital Team Scaling the Future of Marketing June 26, 2025 — 2:00 PM ET. AI can now make data-informed decisions and scale your operations faster than ever—and it's become an ...

A digital marketing strategy requires tools that do the heavy lifting for you. You can start by identifying which AI-powered ...

Measuring your marketing ROI provides insights into how well your marketing campaigns are contributing to a business. Moreover, you can then optimize performance in your future marketing campaigns.

Jennifer Goldsack of DiME talks in this podcast about the ROI for digital endpoints for pharma. Data shows digital endpoints drives meaningful engagement with healthcare providers.

Redford, led by Lake Gamp and Karolis Saulys, redefines performance marketing for regulated industries, focusing on precision ...