In today’s rapidly evolving retail landscape, F&B manufacturers consider e-commerce as a key component of their sales ...

The consolidated retail channel leaves Hasbro at the mercy of its largest outlets (Hasbro's top two retailers account for more than one fifth of sales), which could affect profits, depending on demand ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from ...

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

Fox News Digital spoke with Ari Lightman, a digital media and marketing professor at Carnegie Mellon University, on Casey Anthony's latest venture on Substack.

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

The Lowcountry is continuing to try and make significant strides in expanding its digital technology industry, with ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Revolt has been rolled up into a new entity, Offscript Worldwide, that features TV and media, creator management and ...