As consumers spend more time online and on mobile devices, businesses have shifted their marketing budgets to reach customers through digital channels. But with so many options, what are the best ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

Are you struggling to stand out in the digital world? A digital marketing expert plays a crucial role. This blog will guide you through their responsibilities and the skills they need. Keep reading ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

‘Multichannel marketing’ (MCM) is a term today's pharma marketer often considers synonymous with using digital channels to communicate with a customer. Yet the truth is that MCM has existed ...

SEO and PPC each have distinct advantages depending on your business objectives. Read about the pros and cons for each ...

Permate connects advertisers with influencers through an open marketplace format. Advanced fraud detection, commission rate ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

Just 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.