In today’s rapidly evolving retail landscape, F&B manufacturers consider e-commerce as a key component of their sales ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges.

Atul Handa has been appointed as Vice President for Swiggy Instamart. The company announced Handa’s appointment through a ...

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from ...