Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

One of the first steps in any research process is choosing the appropriate method for collecting and analyzing data. This is where the debate of qualitative vs quantitative research becomes central.

How to skip the guesswork to refine your concept, validate demand, and ensure retail success.

The course gives an overview of important research methods and designs in qualitative research. Examples of qualitative research projects regarding health and illness are presented and actively ...

Research has shown how difficult it can be, but has failed to provide reliable and effective ways to change services and professional performance for the better. Much depends on the perspectives of ...

This module is led by Richard Cooper. It runs in the Spring semester and is worth 15 credits.