Zhao Rui's transition to the Xinjiang team followed the arrival of rising stars Hu Mingxuan and Xu Jie, which necessitated a change in roles within the Guangdong lineup. The decision seems logical as ...

For retailers and marketers alike, Walgreens is a cautionary tale, but also a playbook on how brands must evolve to survive.

Marco Houwen has long been the “Internet and Cloud guy” in Luxembourg. His atypical career of more than 20 years in ICT led him onto his path today where he supports leaders at the heart of their ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, ...

The sports industry has a rocky past with loyalty programs, in part because it tried to shoehorn what has worked in the ...

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

S&P Global based its findings on an analysis of more than 13.1 million new retail vehicle registrations in the U.S. from ...

Benefits include more accurately targeted marketing, improved customer engagement, and stronger brand loyalty. Implementing segmentation involves defining, segmenting, and understanding each segment.

A franchise’s core values and mission should be the foundation for every decision, especially when balancing growth with ...

So it is encouraging - though not surprising - to see that they respond much more positively to focused articles. Let’s explain Loyalty. At smartocto we define it slightly differently - and that is ...

Apple has a differentiated ecosystem that generates loyalty, sales, and profits. It's still launching new and improved products, and its customers pay for upgrades. All investors dream about ...

They’re willing to spend more, fly at awkward times or even make multiple connections to reach their destination — all to earn airline loyalty points. This is the dance of the frequent flyer ...