What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

She says the van he was driving didn’t have any decals on it with a company name. She also says the tech was wearing a plain black polo shirt and black slacks without any logos. Another red flag ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

As Apple continues its years-long breakup with Qualcomm, the chipmaker’s CEO says he is already looking beyond the iPhone, as he tries to reassure investors that the company’s long-term plans ...

TORONTO - Hudson’s Bay made a whopping, 590-page court filing late Monday that offers insight into how Canada’s oldest company is winding down.

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

TUALATIN, Ore. — This story comes from the Portland Business Journal, a KGW news partner. The full story and other coverage can be found here. A month after a round of layoffs, Tualatin grid ...

Nintendo is suing accessory firm Genki for trademark infringement after it shared renders of a Nintendo Switch 2 "mockup" months before Nintendo revealed official images of its new console. Cast ...

On Wednesday, Reebok officially unveiled Reese's signature logo on social media. In a splashy 13-second video shared on social media, Reese's signature 'AR' logo is unveiled as a sheet is pulled ...

Orlando has brought back a version of its classic logo and showed off 3 new uniform looks for next season. Official release Franz Wagner, Jalen Suggs and Paolo Banchero model some of the Magic’s ...