Sanrio's Hello Kitty just got a whole lot cuter with this absolutely adorable and shocking Shonen Jump collaboration that no ...

Labubu is a sharp-fanged but cute little monster often sold as a plush clip-on charm for handbags. He has attracted ...

Made of smooth leather, you can hold it by the handles or wear it as a crossbody -- either way you'll look super cute. Whether you have an iPhone 16 Pro or Max, there's a Hello Kitty phone case ...

or have sex using a Hello Kitty condom.) Sanrio, the company which owns the character, makes almost $4bn in sales annually. Kitty’s popularity is emblematic of the global craze for cute things.

These efforts laid what we might term the first “geological layer” of Hello Kitty’s US strategy. Over time, each generation’s collective memory of the cute Japanese knick-knacks that they ...