The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas constructed on assumptions is a good starting point, ...

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.

Market segmentation, targeting and positioning ... The process begins with brainstorming potential customer types and ends with the formulation of a strategy for promoting value to those customers.

Many marketers were introduced to AI for copywriting, but the technology can do so much more. The post Where are marketing ...

Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

Market segmentation is the practice of dividing ... as well as television networks and media outlets. Coupons can drive customers to your business and introduce new customers to your store ...

Find the right customer relationship management solution for your small business with this step-by-step guide to comparing ...

In today’s digital marketing landscape, email remains one of the most reliable and high-return channels available to ...