Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Typically, most data led organisations understand the need to identify different segments of their customer base to drive better marketing plans. However, there are so many organisations out there ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...