The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

Understand how learnings from your customer service team can connect to paid media strategies and why you should highlight ...

Discover the stages of the buyer's journey and how they influence decisions. Learn how to build the buyer’s journey into your ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

Generative AI empowers enterprises to enhance value creation along the customer journey, from boosting awareness to enabling ...

WebEngage formalises a strategic partnership with ALJ Electronics to enhance their omnichannel customer engagement Abdul ...

Fine-tuning the customer experience demands much more than the latest technology, argues AfriSam Sales and Marketing ...

When you consider that most customer service in ecommerce happens post-purchase—whether that’s answering “where is my order?” (WISMO) queries or handling the returns process—it’s obvious that you need ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

The use of AI represents a whole new stage of the e-commerce ecosystem. Capacity of manipulating data, automating operations, ...

Levi’s uses Cordial’s Edge AI technology to keep consumers in-the-know on upcoming product launches and drops by sending ...