Most B2B marketers say customer engagement is a high priority both within their marketing organization (72%) and across their entire company (58%), but they don't rate their company's level of ...

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research from ...

Webinar: Join Progressive Grocer for an exclusive webinar unveiling the most comprehensive grocery technology research of the ...

AI-enabled decisioning is a long-awaited solution to information overload. The post project44 unveils Movement: a ...

LinkedIn has published a new report which looks at effective approaches in B2B marketing ... More specifically, customer recommendations stand out as the main factor in driving purchase decisions.

Australian outdoor adventure gear manufacturer IRONMAN 4X4 has long been a trusted name in the four-wheel-drive (4WD) ...

Homegrown hot sauce brand Naagin has raised Rs 18 crore (over $2 million) in a Pre-Series A funding round led by 360 ONE ...