But board experts tell Fortune that choosing a boomerang CEO is risky precisely because it upends the point of succession planning: looking ahead to find the right leader for a future era.

Today, Instagram is adding another option to this mix with an app called Boomerang - a cross between a GIF and a Vine that loops forwards and backwards. Instagram's Boomerang is a free app ...

He joins a list of big name "boomerang" chief executives who have made comebacks at a later date. One of the Silicon Valley's most famous names, Apple founder Steve Jobs left the company in 1985 ...

A research paper featured in the MIT Sloan Management Review in 2020 found that “boomerang CEOs perform significantly worse than other CEOs, and that this effect is especially strong for firms ...