trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics. In-depth analysis of ...

Figure 4: Characteristics per segment Note that market segmentation assumes that consumers are static and stable. Furthermore it places very complex behaviours into neat and exclusive categories ...

Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

The Global Positioning System (GPS) market plays a pivotal role in various industries, providing precise location information and navigation services. As the demand for location-based solutions ...

A new exposé from ImpactSense explores why segmentation often fails to deliver, drawing on in-depth conversations with senior leaders in marketing, customer experience, product, and data. It looks at ...

In the Mobile Payment Market, a multitude of unique selling propositions (USPs) is meticulously tailored to address the varied payment needs of industries and consumers, as thoroughly analyzed in this ...

These groups are created to draw inferences about customer choices, likes or dislikes. Definition: Customer lifestyle segmentation is a part of marketing management technique in which small sub-groups ...

Good morning. And welcome to Taylor Morrison’s First Quarter 2025 Earnings Conference Call. Currently, all participants are ...

Saudi Arabia has become an increasingly vital market for all types of retailers – from luxury to FMCG. But is the Saudi consumer market changing shopping habits, spending patterns, preferences, or all ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern ...

Today’s MENA consumer is digitally native, culturally layered, and chronically fatigued by content. And yet, the traditional Integrated Marketing Communications (IMC ... Message differentiation: ...

Once a company understands these motivating feelings, they can then orient their brand messaging in a way that helps consumers achieve their emotional wants by engaging with a given brand. Turning a ...