Market segmentation projects often get a bad press. Although criticism should act as a deterrent, the prize for achieving a segmentation that actually does its job is worth the effort of winning. This ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Understanding the 'culture + identity' traits of valuable advertising communities in the US defined by their ethnicity or sexual orientation is key to successfully communicating with them. People ...

As the global economy expands and industries continue to modernize, the PVC tapes market is expected to witness substantial ...

As businesses increasingly turn to data-driven strategies to personalize their marketing efforts, the demand for advanced tools that can streamline and enhance consumer analysis has never been higher.