Trump Store launches 2028 hats and shirts donning the slogan “Rewrite the Rules." The hats are popular — but legally, a third ...

A new study estimates that the world’s biggest corporations have caused $28 trillion in climate damage, which is a shade less ...

Companies spend a fortune crafting these bite-sized messages, hoping they'll stick in our minds. But there's often confusion around two terms used interchangeably: taglines and slogans. What's the ...

Ever notice how a successful slogan instantly communicates what a product or company offers? The secret lies in focusing on the benefits that resonate with consumers, painting a vivid picture of the ...

The revival of "Intel Inside" is more than a nostalgic nod to the past; it is an effort to underscore Intel's presence in today's interconnected world.

Sunshine Ace sued Home Depot in June in U.S. District Court in Fort Myers, FL, saying the company's "You Can Do It. We Can Help" advertising slogan violates a trademark held by Sunshine Ace.

Companies quickly realized that music and repetition could help brands stick in consumers’ minds and boy are they sticky! The catchy tunes or memorable phrases became easy for people to recall and ...

The first true demonstration of President Donald Trump’s second term provided a handy slogan for protesters to make their own.

The lack of an outlook upgrade probably accounted for a 1% decline in its share price. One company ruing its exposure to tariffs was the car distributor Inchcape. It reported a 5% fall in first ...