An effective commercial should start with a measurable goal. Examples of goals may include, getting 10 percent of the viewers to go to the company's website, to acquire 200 sales after a ...

The sheer number of her TV commercials is why she is at No. 3. No. 3 Alex Morgan. Morgan has done too many TV commercials to present them all here, and her ads for NordicTrack, ...

Plus, he’s not afraid to play a clock in a pizza commercial or be part of an odorous pileup for a deodorant ad. No. 9 Cameron Jordan Jordan can be serious, such as a TV ad encouraging people to ...

Clorox CEO Linda Rendle had a tough sell convincing investors this week that shoppers are prioritizing iPhone and car purchases over buying bleach and Glad bags.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Clorox today (March 11) launched a new brand ...

Dive Brief: Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with Marketing Dive. The effort is rooted in a tie-up with Emotiv for a neuroscience study ...

Jan 28 (Reuters) - Cleaning products maker Clorox (CLX.N), opens new tab said on Wednesday long-time finance chief Kevin Jacobsen will step down and would be succeeded by insider Luc Bellet. The ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

Robert F. Kennedy Jr.’s stated desire to ban drug commercials from TV seems unlikely to become reality, according to advertising experts, but even pressure from Washington that falls short of an ...

AbbVie continues to be top of the TV drug ad spenders as its immunology blockbuster Skyrizi dominates this year’s iSpot roundup. After taking the top spot again last month, the Big Pharma is ...

In late April 2024, U.S. TikTok user Chelsie Gilbert (@chelsiegilbert1) posted a video she recorded in a Target store. In the clip, she made several claims about the purported dangers of Clorox ...