Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

"The whole point is that this is not the color we see, it’s just not," said Austin Roorda, a vision scientist who authored the study that appeared in the journal Science Advances last week.

Not everyone is convinced that olo is truly a new color, however. John Burbur, a vision researcher at the University of London, tells the Guardian that the work has “limited value.” ...

The study, published Friday in Science Advances, involved five adults with normal color vision—four men and one woman. Three of them, including Professor Ren Ng of the University of California, also ...

and its existence is redefining the boundaries of human color vision. The discovery of olo was made possible through a pioneering technique involving precise laser stimulation of the retina.

A powerful new instrument added to the Daniel K. Inouye Solar Telescope promises to maximize the information gleaned from the ...

The newly described method and prototype machine is called the Oz Vision System,(a not-so-subtle nod to reaching somewhere over the rainbow. And the new color enabled by Oz is named “olo,” a ...

The color, which scientists call "olo," is something of an extremely saturated blue-green. Mattresses May Be Harming Children’s Brains, New Study Finds The study examined the vision of five ...

Night vision relies on a type of photoreceptor in your eye called a rod, while cones (a different kind of photoreceptor) ...

An emotional presentation like never before, for a concept that foreshadows a production car destined to create great ...