Starbucks has announced that it will be returning to writing customers' names on coffee cups. This move is part of CEO Brian Niccol's effort to personalize the Starbucks coffee experience.

Some may forget whether the y goes before or after the a - but Starbucks chose to drop the y (and the w, while they were at it) all together.

You order your tall red eye with a shot of sugar-free cinnamon dolce. They ask your name so they can write it on the cup. You tell them it's Rachel. You get your order at the counter. You read the ...