A data clean room is a piece of software that enables advertisers and brands to match user-level data without actually sharing any PII/raw data with one another. Major advertising platforms like ...

Essentially, data clean rooms a secure and neutral software environment in which publishers/media and advertisers/brands match their user data without sharing users' personally identifiable ...

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO.

Lauren Wetzel is on a mission to rewire the adtech ecosystem, challenge privacy-washing and arm marketers with tools to ...

To address Special K’s flagging interest, Kellanova — a group that markets snacks including Pringles and Cheez-It, along with international cereal brands following the Kellogg Company’s 2023 split ...

What is a data clean room? A data clean room is a secure, privacy-compliant environment where multiple parties can analyze and combine their first-party data without directly sharing raw data. These ...

That changes when using a data clean room. “With the clean room, we can do a partnership with a retailer, and we can see exactly who purchased,” Cotterill said. “We’re able to do as close ...

It hasn’t been without its challenges, however. The biggest obstacle has been navigating the complexity of data integration across markets and partners, particularly as the privacy landscape and ...