Citigroup Inc. decided it was better off without Sanford Weill’s umbrella. The parent of Citibank said Tuesday that it would sell its red umbrella trademark to insurance company St. Paul ...

NEW YORK (MarketWatch) -- Citigroup said Tuesday it'll sell its umbrella trademark to St. Paul Travelers Cos. for an undisclosed price an unify its brands under the Citi name and logo with its red ...

Executives at financial giant Citigroup Inc. are preparing to re-brand the company with a shorter name, "Citi," and a new logo without the signature red umbrella, according to a published report.