The goal isn’t to be just someplace to take your kids once or twice a year for birthday parties. It’s to turn Chuck E. Cheese into a routine recreational option that can compete with Netflix and the ...

Chuck E. Cheese wants ... we’ve got games for them as well,” McKillips said. The effort to appeal to the full range of family tastes is key to getting “parents and kids playing together, ...

this new active-play concept allows families to enjoy a dynamic mix of classic arcade games and active, energy-filled play for kids, perfectly sized, who are under 56 inches tall. With features like ...

Kid: When my mom asked me where to go for my birthday, I said, 'Chuck E. Cheese's!' Narrator: With its infamous pizza, iconic games, and this guy. Kate Taylor: People loved the rat. Narrator ...