China’s global ambitions are no longer confined to infrastructure megaprojects or its booming trade networks. The country has found an unlikely but effective tool for soft power: video games.
The millions of new users who flocked to RedNote ahead of the TikTok ban show that China's soft power can come in different forms A recent wave of TikTok users flocking to the RedNote app could ...
Beyond its economic and geopolitical dimensions, the BRI is also perceived as a cultural initiative – an effort by China to project its soft power on the global stage. In interviews with Chinese ...
Apart from helping with official decision-making, the document highlighted what would be another key feature of these domestic thought groups – instruments of soft power to promote China’s ...
The new US president, Donald Trump, has given TikTok a reprieve one day after a law came into effect banning the Chinese-owned app in the US on national security grounds. Trump, who has previously ...
The other part of the unfolding story involves "soft connectivity", where China has given the initiative relevance by signing e-commerce memorandums of understanding with more than 30 countries ...
The move to Xiaohongshu is an unexpected win for China’s soft-power push. The term “soft power” was coined in the late 1980s by American political scientist Joseph Nye. It refers to the ...