Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

A lesser-known but compelling body of research suggests that Catharanthine and its derivatives may influence neurological pathways, particularly cholinergic signaling. Initial studies dating back to ...

NTPC Ltd. has signed a foreign currency loan agreement worth $ 750 million with the IFSC Banking Units (IBUs) of Bank of Baroda and HDFC Bank, located in GIFT City, Gandhinagar.A NTPC statement said ...

As part of our efforts to explore the experiences of LGBTQ adults and their families in the U.S., we conducted a series of interviews with 30 gay, lesbian and bisexual adults who are raising children ...