distribution and transaction as a unified experience. Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

Beverage company Zevia (NYSE:ZVIA) reported Q1 CY2025 results , but sales fell by 2% year on year to $38.02 million. The ...

Predictive distribution, enabled by AI, is not just possible but inevitable, writes DCC Technologies' Andrew Harris.

Marketing attribution helps you understand how different channels and touchpoints work together to drive results. “Marketing performance isn’t just about what gets the first click or last conversion,” ...

In this second article by Redwood Advisors, learn about the final two key steps to getting this right: mapping your accounts to the right sales channel and the right sales rep. The first step to ...

Versant, spinoff company of Comcast that will include such networks as MSNBC, CNBC, USA Network, Oxygen and E!, announced a ...

A well-thought-out distribution network ensures the timely delivery of products to customers, leading to higher satisfaction levels. Moreover, it helps reduce costs by optimizing resource utilization, ...

In 2025, the stethoscope market is projected to reach approximately USD 683.4 million, and is expected to grow to around USD 1,123.9 million by 2035, reflecting a Compound Annual Growth Rate (CAGR) of ...

China Literature (CHLLF) stock is hold rated due to challenges in media/drama and growth in IP merchandise with collectible ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

The urinary bag market is a critical segment of the global healthcare industry, offering vital solutions for patients who require urinary drainage due to medical conditions, surgeries, or chronic ...