Cetaphil Cleansing Lotion, had only eight ingredients, was fragrance-free, and didn't contain soap. This made it a top choice among doctors and pharmacists for people with sensitive skin.

Initially, users were puzzled by the sudden surge of Cetaphil posts ... about the effectiveness of everyday items like Lifebuoy soap, Vicco turmeric, or Multani Mitti to the simplicity of water ...